About Us

General Optical is a leading supplier of optical products and services to the eyecare industry & retailers in Australia & New Zealand.

General Optical (GenOp) is proud to have partnerships with some of the largest eyewear companies in the world, exclusively distributing iconic world famous luxury, fashion and technological eyewear products. The business supplies optometrists, specialty sunglass stores and department stores across Australia and New Zealand with some of the world leading brands – Calvin Klein, Chloe, Lacoste, Salvatore Ferragamo, and Nike – to name a few.

GenOp operates with a passion for excellence in product, quality, service and people while investing heavily in the development of the independent optical industry.