GENERAL OPTICAL (GenOp) – Is a leading Supply Chain of quality eyewear, lenses and services to Independent Optometrists in Australia and New Zealand.
General Optical is proud to exclusively distribute many world famous luxury, fashion and technological iconic Eyewear products. Servicing optometrists, specialty sunglass stores and department stores across Australia and New Zealand with some of the world leading Eyeware brands – Calvin Klein, Chloe, Skaga, Salvatore Ferragamo, Dragon, Valentino, and Nike - to name a few.
GenOp supports the profitable growth of private practice by delivering a broad range of high-quality lenses, cost-effective products and services. GenOp also provides state of the art software systems which help support Optometric practices run very effective businesses, connected electronically to the Supply Chain, which materially improves operating efficiencies of the practice and facilitates great patient service.
GenOp is dedicated to helping you build thriving practices through, Innovative Products, Embracing Latest Technologies and Extraordinary Customer Services.